纽约市旅游与会展局高层与来自中美两国政府和旅游业界的600余名代表共聚一堂

 纽约市与上海市续签城市旅游合作关系，共同推动两地互惠旅游发展

  

纽约市旅游与会展局（New York City Tourism + Conventions），作为纽约市五个行政区的官方目的地营销组织和会议及旅游局，于本周再次到访中国，参加在西安举行的第14届中美旅游高层对话。纽约市旅游局总裁兼首席执行官弗雷德·迪克森（Fred Dixon）、首席营销官南希·玛玛纳（Nancy Mammana）和旅游发展高级副总裁松田麻纪子·贺利（Makiko Matsuda Healy）与600余名政府和相关行业机构共同出席了此次峰会。中美旅游高层对话始于2007 年，旨在建立互惠互利的两国旅游业关系。峰会前夕，纽约市旅游局高层一行到访上海，与主要行业机构、媒体和旅游合作伙伴举行了一系列会谈。

活动期间，纽约市旅游与会展局与上海市文化和旅游局正式续签了两地之间的城市旅游合作伙伴关系。这项合作初始于2016 年，为期两年的合作将通过互惠广告交流、分享最佳实践和其他即将开展的活动，以促进两座城市之间的旅游往来。

 

作为在中国市场持续开展活动之一，纽约市旅游局目前正在与携程和同程旅行合作开展消费者营销活动。该活动已于4月初启动，主要通过数字广告、代金券抽奖、票价折扣等形式面向自由行游客，此营销活动将一直持续到6月底。

 

纽约市仍然是美国最大的入境口岸，拥有世界上最繁忙的机场系统，包括拉瓜迪亚机场（LGA）、约翰·肯尼迪国际机场（JFK） 和纽瓦克自由国际机场（EWR）。2023 年，纽约市的旅游业创造了约为740 亿美元的经济影响，直接消费超过480亿美元。这一产业支撑了38万余个休闲和酒店业的就业岗位（约占全市劳动力的9%），以及遍布五个行政区的数千家小型和少数族裔企业。去年，纽约市共接待了 6,220万游客，其中包括 5,060万国内游客和1,160 万国际游客。2024 年，游客数量预计将增长到6,480万人次，恢复至 2019年的创纪录水平的 97%。中国游客今年预计将达到 83.3万人次，约为2023 年到访人次的两倍有余。

 

NYC China Visit Shanghai Media Group Interview

• Yvonne【TTG China】

I’m Yvonne from TTG, China. Very nice to meet you. Would you like to talk about the recovery status right now for the China market?

我是来自TTGChina的Yvonne。很高兴有机会采访您。您愿意分享一下2024年中国市场（在纽约市）的恢复情况吗？

• Fred Dixon

Yes. Thank you all for coming. Really appreciate you being here on Monday morning. It’s exciting to be back in Shanghai last year, in September. So it’s really wonderful to be back. My colleagues are here just to point out quickly they’re arriving. Nancy Mammana, our chief marketing officer is with us. Nancy is the interim CEO. So when I leave Nancy will be taking over as the interim CEO while my tourism is done. And then of course, you may know Makiko Matsuda Healy. Our colleague, senior VP of tourism development for the organization.

好的，感谢大家的到来。非常感谢你们在周一早上来到这里。去年九月的上海之行非常难忘，所以再次回来真的很棒。我的同事们也和我一同在场，我来快速介绍一下他们。首先是我们的首席营销官Nancy Mammana。Nancy将会是我们的临时CEO。当我离开纽约市旅游与会展局时，Nancy将临时接任这一职务。另外你们可能已经认识我的同事 Makiko Matsuda Healy。她是我们旅游发展部门的高级副总裁。

So yeah, so happy to report on the recovery of the Chinese market inbound to New York City. This year, we expect 833,000 Chinese visitors to arrive in New York City and how does that compare to before the pandemic, so the 2019 was 1.1 million. So we are very optimistic, we feel very good about where the market is, and the opportunities for recovery. And we think in 2025 we will soon be back to the level that we were pre pandemic certainly by 2026。

是的，很高兴和大家分享纽约市中国游客入境市场的复苏情况。今年，我们预计将有83.3 万名中国游客到访纽约市，这一数字在疫情前的2019年是110万。我们对此保持乐观的态度，我们对中国市场的现状和复苏发展预期良好。我们认为，到 2025 年，我们将恢复到疫情前的水平，当然，更准确一点是最迟到2026年以前。

• Yvonne【TTG China】

So would you like to discuss the main focus of China market promotion this year, any activities coming up?

那么，您愿意谈谈今年中国市场推广的主要重点吗？有什么即将开展的活动呢？

• Fred Dixon

Absolutely. And of course, the trade remained vitally important to our effort to attract travel to New York City. So you will you will see us always focusing on the trade and their role in travel to the US and of course to New York City. We were really pleased to relaunch our training materials for our Travel Trade Academy. It’s obviously free, and it’s an online resource and training tool with Chinese language as well. It’s self driving learning about the five boroughs of New York City, and a lot about the content of our members and partners in the marketplace, to inspire the trade and to educate them on all the facets of selling New York City. One of the great things about New York is it is multifaceted, and the Academy is designed to help give them the tools to succeed and it’s been newly refreshed.

当然，对于我们吸引游客到访纽约市旅游的努力而言，旅业资源仍然至关重要。因此，你会看到我们一直在关注业界及其在促进赴美旅游，尤其是赴纽约市旅游的作用。我们很高兴能重新推出“旅业学院”（Travel Trade Academy）的培训系统。它是一个免费的在线资源学习工具，我们也推出了中文版本。这给业界提供了对纽约市五个行政区以及我们的成员和合作伙伴相关的市场信息自我学习的机会，可以激励并启发同业们并帮助他们认识、销售纽约市的各个方面。纽约的一大优势在于它的多面性，而“旅业学院”就是一个可以帮助旅业伙伴们取得成功的工具，目前这一系统的内容已经得到更新。

And I mentioned we were last year in September with our last mission. We’ll be returning again this September 23 through 27th with our partners returning to Shanghai but also to Guangzhou and Beijing, so that’s trade focus.

我刚才提到了我们曾经在去年九月访问中国。在今年9月23日至27日，我们将再次与我们的合作伙伴一起回到中国，将在广州、北京、上海三个城市与大家见面。基本上这就是今年旅业方面我们的重点关注。

And then on the consumer side we are currently running a campaign with Ctrip and Tongcheng that began from April 3 and will run through June 24. Obviously focusing on FIT flight bookings but also Ctrip strengthen the hotel booking platform position and we’re really excited about this effort and we’re seeing very good results so far. We’ll have more to report to you later on.

在消费者市场方面，我们目前正在与携程和同程合作开展一项活动，该活动从4月3日开始，将持续到6月24日。这次活动主要是以自由行机票预订为重点，同时也通过携程这一领先平台加强了酒店预订的情况。我们对此非常兴奋，目前这个活动已经看到了非常好的效果。之后我们会和大家可以分享更多活动详情。

In the last piece, we’re very excited to renew our city to city tourism partnership with Shanghai. We’ll be doing that in Xi’an at the US-China Tourism Summit this week. That partnership was first signed in 2016. And we’re very excited to renew that partnership again while we’re here. It will provide both destinations with opportunities to promote. An element of the partnership as a media swap, so in New York City later this year for Shanghai and of course for New York City here in the market coming up this part.

最后，我们非常高兴能够在本周在西安举行的中美旅游峰会上与上海重新签署城市间旅游合作伙伴关系。这一合作关系首次签署于2016年。我们很高兴能借这次来到中国的机会再次延续这一合作。这将为两个目的地提供宣传推广的机会。合作的其中一方面内容是媒体互换，所以今年晚些时候纽约市将推广上海这个目的地，当然，在上海也会相应的推广纽约市。

• Yvonne【TTG China】

So we know that New York is the first and biggest entry point of the United States. Other than China, what are the recovery tourism wise (for other market)?

我们知道纽约是美国第一大的入境点。那么，除了中国市场以外，纽约在旅游方面的复苏情况对其他国家和地区来说又是怎样的呢？

• Fred Dixon

Yeah. So this year, overall 2024, we expect tourism to be recovered 97% across the board in New York City. So actually quite strong. Domestic has been solid. Europe and Latin America are both major markets for New York City as well. And they’re performing as we expected. So tourism is strong. And we’ll be back to 2019 levels overall next year.

2024年，我们预计纽约市的旅游业将总体恢复到疫情前97%的水平。所以实际上是相当强劲的。美国国内市场一直表现稳健。欧洲和拉丁美洲也是纽约市的重要市场，它们的表现也符合我们的预期。所以旅游业恢复很强劲，我们预计明年将回到2019年的总体水平。

• Yvonne【TTG China】

I heard from the Chinese travel agencies that you guys upgraded your site. And there’s like online booking via phone right now. And there is like payment methods, you guys are adjusting to the China market. Do you have any other improvements that you would like to emphasize during this time?

我听中国的旅行社说你们升级了网站，现在可以通过手机进行在线预订，并且还调整了支付方式以适应中国市场。除了这些，还有其他你们想要强调的改进吗？

• Fred Dixon

That’s a great question. I want to defer to my colleague Makiko.

这是个很好的问题。我想请我的同事Makiko来回答。

 

• Makiko Matsuda Healy

Sure! Many of the New York City tourism suppliers, museums, attractions and hotels, they do have a services catering to Chinese visitors, like map in a website in Chinese language, or some of them do offer those payment, WeChat pay or Alipay, so that they continue to cater to the Chinese visitors. So we are very happy about the maintain that services.

很多纽约市的旅游供应商，比如博物馆、景点和酒店，都提供了针对中国游客的服务，例如在网站上提供中文地图。一些供应商还提供微信支付或支付宝等支付方式，以便能继续满足中国游客的需求。我们很高兴能够继续提供这些服务。

• Fred Dixon

And for our channels can the content and inspiration is obviously most important. And driving the bookings back through the trade partners is one of our major philosophies.

另外对于我们的渠道来说，内容和灵感显然是最重要的。通过旅业伙伴推动预订回升是我们的主要理念之一。

• Nancy

We maintained our social presence in China throughout consistently through the pandemic and beyond. And we continue to see growth, we feel it’s important to get to a new, refreshing the content on an ongoing organic basis in addition to the promotions that we have in market now. We remain dedicated to that.

在疫情期间及之后，我们始终保持着在中国的社会影响力。我们将继续保持增长，我们认为，除了目前在中国市场上开展的促销活动外，在持续而有机的基础上更新内容也很重要。我们将继续致力于这一点。

• Yvonne【TTG China】

I was hoping more to talk about the visa and airlines.

我想进一步了解一下有关签证和航空公司方面的相关信息。

• Fred Dixon

Yeah, and that’s gonna be a big topic of discussion this week. Obviously at the summit in Xi’an, we are seeing the flight  recover. So we’ll have more updates I think after this week on where that is going. Obviously West Coast is recovering the fastest I suppose. And East Coast is an area of development.

当然，这将是本周在西安即将举行的峰会上讨论的一个重要话题。我们已经看到航班班次正在恢复。本周之后，我想我们会有更多关于航班恢复情况的最新消息。显然，西海岸的恢复速度是最快的。东海岸是一个正在逐步恢复中的区域。

In terms of visa wait times. There has been progress made in terms of getting the wait times down which is good news. And I think what you’re even more focused on with this week so I think we’re everything is tracking in the right direction.

至于签证的等待时间方面，签证等待时间目前已经有所缩短，这是个好消息。我认为这也是本周的峰会你们会着重关注的重点，总之我认为一切都在向好的方向发展。

• Yvonne【TTG China】

Okay, so my last question. I wanted to ask you what’s new, but I already was informed by some of the New Yorkers. Like Virgin hotel, tempo by Hilton, Ritz Carlton and then this little island which is on Hudson River public park. And then there’s a Broadway Museum and then LaGuardia Airport opening up new train station that’s connecting Boston and Washington, and then the ferry taxi the water taxi extension. Is there anything else you’d like to add?

好了，最后一个问题。我想问你有什么关于纽约市的新设施和消息，但一些纽约人已经告诉我了。比如维珍酒店、Tempo by Hilton 酒店、丽思卡尔顿酒店，哈德逊河公共公园上的小岛。还有百老汇博物馆，拉瓜迪亚机场新开通的连接波士顿和华盛顿的火车站，以及水上出租车的延伸。还有什么要补充的吗？

• Fred Dixon

You’re very impressive. Yes, I would just say there’s a few sort of buckets and you touched on them. In terms of what’s new in New York’s are big fanatics. Infrastructure is one. So it continued improvements in our airport facilities mentioned the new LaGuardia Airport, from the from the ground up, complete new build. It’s remarkable winning awards. It’s beautiful. And then JFK, our major international airport is undergoing also a major renovation that will take about five years to be completed in total. But we’ll see major transformations, especially the terminal one, where we see a lot of connectivity, obviously to Asia, new roadways. And the Newark Airport across the river is seeing upgrades as well. They have a new Terminal A. So major infrastructure, you mentioned the train station, Moynihan spectacular, so train access up and down the East Coast, Washington, to Boston, Philadelphia-New York. Very nice. It’s a it’s a major upgrade of services and facilities in New York. And it’s just lovely in a historic building, which is really terrific. And then continued growth in the ferries in the water Taxis, infection. So all of the infrastructure pieces out there for you.

是的，我想说有几个方面你已经提到了。关于纽约的新变化，有几个主要方面。基础设施是其中之一。我们的机场设施继续改善，新的拉瓜迪亚机场（LaGuardia Airport）从头开始完全重建，已经赢得了许多奖项，真的非常漂亮。肯尼迪国际机场（JFK），作为我们主要的国际机场，也在进行重大翻新，预计总共需要五年时间完成。但我们将会看到重大的变化，特别是在1号航站楼，将进一步扩大我们的对外连接，尤其是和亚洲的往来，当然还有很多新建的廊桥。河对岸的纽瓦克机场（Newark Airport）也在进行升级，他们有了一个新的A航站楼。所以，基础设施方面是一个重点。你提到的火车站，特别是莫伊尼汉火车站（Moynihan）也非常壮观，它连接东海岸的华盛顿、波士顿、费城和纽约，为乘客提供了重大升级的服务和设施。这座历史悠久的建筑非常美丽，真的很了不起。渡轮和水上出租车服务也在持续扩展。所以，这些基础设施的部分都是重点。

And you mentioned a little island. It’s one of my favorite spots. It’s just spectacular. So on the west side of Manhattan, there’s the continued expansion of the Highline, which is our elevated park in the sky. It just now is connected to Moynihan station. So speaking of the train, you can come right out of the back of the train station connect right to the Highline. And then it continues all the way down to the Meatpacking District in the Whitney Museum. And in the Hudson River just off of the meatpacking neighborhood is little island, which is a project that was a gift to the city by Diane Von Furstenberg and her husband Barry Diller and it is a spectacular city park. Really unlike any you’ve seen. Rising out of piers, in fillers in the water with beautiful landscaping amphitheater. And even food trucks, it’s quite cool. It’s very unique. You have to see, really to appreciate.

你还提到了一个小岛。这是我最喜欢的地方之一。太壮观了。在曼哈顿的西侧，有一个不断扩建的高线公园，它是一个空中高架公园。它刚刚连通了莫伊尼汉火车站。说到火车，你可以从火车站后面出来，直接走到高线公园。然后一直延伸到惠特尼博物馆附近的米特帕金区（Meatpacking District）。哈德逊河上的小岛就在米特帕金区附近，是Diane Von Furstenberg和她的丈夫Barry Diller送给这座城市的礼物，是一座壮观的城市公园。真的非常与众不同。它从码头上拔地而起，建立在水面上，这里有美丽的景观、圆形露天剧场。甚至还有餐车，非常酷，非常独特。你必须亲眼目睹才能真正体会它的美妙。

It’s one of my favorite spots. I live nearby. So I will go there.

这是我最喜欢的地方，我住在附近，所以我会去那里。

And in terms of hotels, you mentioned some of the recently opened hotels. When you think about luxury, the Amman Hotel in New York has sea new level of luxury. And we are highly anticipating the Waldorf Astoria, its return at the end of this year, Chinese ownership. So it’s an important investment in New York City. It’s a it’s a will be a big moment for the Hilton Hotel Corporation and for New York. The original flagship Waldorf returning after being closed for quite a number of years, about 10 years. So we’re really excited about that. So we have about 121,000 rooms in inventory today. But we’re going we’re adding about another 10,000 rooms over the next two years. And it runs the gamut from luxury like the amount of the Waldorf. The new Fifth Avenue Hotel also is a spectacular development. But then new neighborhood developments as well, 2 Renaissance hotels in particular that are getting a lot of attention, one in Harlem and next door to the newly renovated Apollo Theater. And then the Harlem in the Renaissance flushing Hotel, which obviously is anchored in one of our major Chinatown districts in New York.

关于酒店，你提到了一些最近开业的酒店。安缦酒店（Aman）也是其中之一，当你想到奢华时，纽约的安缦酒店达到了一个全新的奢华水平。我们当然非常期待华尔道夫酒店（Waldorf Astoria）的回归，预计在今年年底重新开业。这家酒店是中国人投资者在纽约市的重要投资。这将是希尔顿酒店集团和纽约市的一个重要时刻。原华尔道夫旗舰店在关闭了大约十年后重新开业，我们对此非常兴奋。目前，全纽约大约有121,000间酒店客房，但在未来两年内我们将增加大约10,000间客房。酒店种类也非常繁多，从奢华的安缦酒店到华尔道夫酒店，还有新的第五大道酒店（Fifth Avenue Hotel）也是一个非常壮观的项目。此外，还有一些新社区的发展项目，特别是两个引起很多关注的万丽酒店（Renaissance Hotel），一个在哈莱姆区（Harlem），紧邻新装修的阿波罗剧院（Apollo Theater）；另一个在法拉盛（Flushing）的万丽酒店，它位于唐人街的主要区域。

• Makiko

Next to the Renaissance Flushing, there is an Asian style shopping mall. So if you forgot something to bring, you can (buy everything there). And it has a great view of the runway of the airport as well. Some of the aircraft fanatic can be really excited about that.

在法拉盛万丽酒店的旁边，有一个亚洲风格的购物中心。所以，如果你忘记带什么东西，可以在那里买到一切。而且，这个酒店还可以俯瞰机场的跑道景色。一些飞机迷可能会对此非常兴奋。

• Fred Dixon

And then the last major variant is arts and culture. Of course, New York is just known for its arts and culture. You may have seen the Met Gala, which was just less than two weeks ago. And the new exhibition for the Metro museums Costume Institute is now open running through the summer. Quite an interesting exhibition. But the Met also has another exhibition that we are drawing a lot of attention to, which is a celebration of the Harlem Renaissance art movement. It’s called “Harlem Renaissance and the transatlantic modern modernism exhibition”. It’s running at the Met through the middle of the summer through the end of July. And it’s quite spectacular. And it’s focused on Harland Carlin’s influence on the world, certainly in the in the art movement as well.

最后一个方面艺术和文化。当然，纽约以其艺术和文化而闻名。你可能已经看过大都会艺术博物馆慈善晚会（Met Gala），那就发生在不到两周前。大都会博物馆服装学院的新展览将持续整个夏天。这是一个相当有趣的展览。但大都会还有另一个展览，我们也很关注，这是一个庆祝哈莱姆文艺复兴艺术运动的展览。它的名称是“哈莱姆复兴与跨大西洋现代主义（Harlem Renaissance and the transatlantic modern modernism exhibition）”。它将在大都会博物馆从夏季中期一直持续到七月底。非常壮观。它将关注Harland Carlin对世界的影响，当然也包括对艺术运动的影响。

And then, of course, the Whitney, one of our other treasured museums is hosting this year, the 81st Biennial, at the Whitney entitled “even better than the real thing”, and that runs through August. And they have a really exciting exhibition coming up in the fall. We’re all really much looking forward to it called “edges of elite”, celebrating the impact in the life of Alvin Ailey, famous choreographer, and founder of a dance company in New York City that really is well known and beloved around the world. So it’s the first time a major American Art Museum has celebrated dance, and in one particular dance artist and creator, choreographer, and in the fall, so that’s going to be quite cool. You’ll be able to go to the museum and see performances of the dance company as well. So we’re excited about that.

然后，当然，惠特尼博物馆，我们另一个珍贵的博物馆之一，今年将举办第81届双年展，题为“真实之上，更胜一筹（even better than the real thing）”，展览将持续到8月。今年秋天他们还将举办一个非常令人兴奋的展览。我们都非常期待这场名为“精英的边缘（edges of elite）”的展览，以纪念著名编舞家、纽约市舞蹈团创立人Alvin Ailey的影响，纽约市舞蹈团在全世界都很有名，很受欢迎。这是美国主要艺术博物馆第一次以舞蹈领域展开视角做展览，而且是纪念一个特定的舞蹈艺术家和创作者、编舞家，将在秋天举行，真的很酷。届时还可以在博物馆观看舞蹈团的演出。我们对此感到很兴奋。

You may remember last year was the 50th anniversary of hip hop, and its birth in New York. We’re happy to say that the exhibitions of that anniversary continue. The American Museum of Natural History is opening “ice cold”, an exhibitions of hip hop jewelry, which is kind of cool. That’s coming to the AMNH later this year actually opens this week. It’s going to run through the end of this year.

你们可能还记得去年是嘻哈诞生50周年，也是它在纽约诞生的50周年。我们很高兴地宣布，纪念嘻哈主题的相关展览仍在继续。美国自然历史博物馆（American Museum of Natural History）要举办一个名为“冰冷（ice cold）”嘻哈珠宝展，这挺酷的。这个展览在这周的晚些时候会在美国国家博物馆展出，它将持续到今年年底。

And then our other banner program celebrating arts and cultural will going to be back this year. “Broadway Week”, which is our triple one ticket program, will return in September and then “It’s Time for Culture” which is our annual exploration and celebration of arts and culture.

今年，我们的另一些庆祝艺术和文化的旗帜项目也将回归。“纽约市百老汇周”是我们的三合一票务项目，将于 9 月回归，然后是“文化进行时（It’s Time for Culture）”也会回归，是我们对艺术和文化的年度探索和庆祝活动。

• Yvonne【TTG China】

I was just wondering, because New York is a big entry point. Do you guys have the statistics as how many Chinese visitors come through to New York compared to the whole America or no.

我想知道，因为纽约是一个重要的入境点。你们有没有关于有多少中国游客来纽约和整个美国的统计数据？

• Fred Dixon

In terms of visitation to New York City? So 833,000 that are expected this year. Oh, just over 3 million Chinese visitors are expected in the US this year. So, our market here is quite strong. Obviously West Coast is still a major player, but the East Coast is growing with New York City as the as the primary entry point.

关于纽约市的游客访问情况？今年预计将有83.3万中国游客访问纽约市。今年预计全美将有超过300万中国游客。中国市场表现非常强劲。显然，西海岸仍然是主要的旅游地，但东海岸也在增长，而纽约市是主要的入境点。

• Makiko

Just going back to the culture, if we can mention the harmonics the tour. So, New York harmonics, will be performing in Shanghai, Nanjing and Guangzhou from June 27 to July 7. This is the first tour since 2019. That New York harmonics is coming back to China. So that’s really exciting to us.

回到文化方面，如果可以的话，我们提一下纽约爱乐乐团的巡演。纽约爱乐乐团将在上海、南京和广州进行演出，从6月27日到7月7日。这是自2019年以来纽约爱乐乐团首次重返中国巡演，这对我们来说非常令人兴奋。

We would like the Chinese people to have a taste of it, and then come back to New York City to experience the whole thing.

希望中国观众能够先在家门口欣赏到纽约爱乐乐团的精彩演出，然后再来到纽约市，亲身体验这一切。

• Yvonne【TTG China】

Do you also have statistics that’s how big the China market is at the moment? To New York.

你们有没有关于目前中国市场对纽约的重要性有多大的统计数据？

• Fred Dixon

We talked about the recovery rates 66 million with the number of travelers we had in 2019 were 97% back. We think forecast for this year is 64.8 million so 65 million travelers ideally this year 833,000.

我们预计今年的游客总数将恢复至97%，对比于2019年的6600万人次。根据预测，今年的游客总数为6480万人，差不多6500万人次的游客，其中预计有83.3万中国游客。

• Makiko

The forecast goals as we plan then the Chinese market will be the third largest back in third largest international market this year.

根据我们的预测目标，中国市场将成为今年第三大国际市场。

• Yuan Sun【Apex Manual】

Are there any suitable activities for young people to recommend?

针对年轻人，有什么适合的活动推荐吗？

• Fred Dixon

Yeah, one of the biggest trends, actually pre pandemic that has grown even more today is this notion of niche destination and exploring beyond the icons. So, New York is a great destination for that. Young people in particular setting trends for neighborhood exploration in New York. And we’re seeing exploration by a few sort of categories. Culinary is one, which is guiding exploration, exploring new foods. New York is very multicultural. So in addition to our sort of three large major Chinatown districts, you have, perhaps the most diverse community in the US, if not the world, and you can explore it by food very easily. That’s a popular trend.

是的，其中一个最大的趋势，实际上是在疫情之前就已形成，如今发展得更加成熟，那就是小众目的地和探索标志性之外的概念。因此，纽约是一个很好的目的地。年轻人们尤其引领着探索纽约街区的潮流。我们看到了一些不同类别的探索趋势。美食是其中之一，它引导着人们探索、探索新的食物。纽约的文化非常多元。因此，除了我们的三大唐人街区之外，纽约还拥有全美甚至全世界最多元化的社区，你可以很容易地通过食物来探索它。这是一种流行趋势。

Shopping is another one. New York is famous for its big flagship stores, but also it’s small boutiques. And so shopping is one way that people are exploring local designers, particularly upcoming fashion trends. New York is so well positioned in that regard.

购物也是其中之一。纽约以拥有众多大型旗舰店而闻名，但也有很多小型精品店。因此，购物是人们探索当地设计师，特别是最新时尚潮流的一种方式。纽约在这方面具有得天独厚的优势。

And then the last one really is arts and culture. And so exploring arts and culture throughout the five boroughs, whether it’s major museums like Met and MoMA, then also going off the beaten path to places like the Brooklyn Museum, which is known for its very creative exhibitions. If it were in another city, it would be a major institution. It just happens to be dwarfed by the Met and others in New York, but it is spectacular spot. Our botanical gardens are small arts and cultural institutions across the five boroughs are another vehicle for exploration.

最后一项是艺术和文化。在纽约市五个行政区探索艺术和文化，无论是大都会博物馆和现代艺术博物馆这样的大型博物馆，还是布鲁克林博物馆这样相对小众的博物馆，都以其极具创意的展览而闻名。如果是在其他城市，（像）布鲁克林博物馆（这样规模的博物馆）也会是一个重要的机构。只是与纽约大都会博物馆和其他博物馆相比，布鲁克林博物馆显得相形见绌，但它同样是一个不错的景点。我们的众多植物园是遍布五个行政区的小型艺术和文化机构，是另一个探索艺术的载体。

So that’s a trend that we’re seeing young people in particular fall into. You’ll see the product in New York is matching food tours are very popular, right? When we saw them before for things like pizza and bagels, but now we’re seeing them and by cuisine and culture type. So touring Jamaica, I’m sorry, touring Flatbush in Brooklyn, for example, is a great way to explore all the Caribbean influences in New York. There are great sightseeing tours, focused on food and small independent businesses. And these are very popular with young travelers.

所以这是我们看到的一个趋势，尤其是年轻人。你会看到加入美食巡游的纽约旅游产品是很受欢迎。比如我们之前只是看到的是披萨和贝果，但现在我们看到的是（这些食物背后的）烹饪和文化类型。所以去布鲁克林的弗拉特布什一带，可以看到加勒比文化对纽约市的影响。这里有很棒的观光旅游，以美食和小型独立企业为重点。这些都很受年轻游客的欢迎。

• Sun Yuan【Apex Manual】

Any measurement to foster visa applications?

自从美国签证重开以来，纽约市旅游与会展局有没有采取什么便利措施来更方便中国旅行者出行？

• Fred Dixon

The the US government’s making a concerted effort to recover visa facilitation process. And we know now in Shanghai, for example, it’s back to about 100 days, wait time, Beijing 66 days. So they are making progress. And there’s real commitment to seeing that improves. We’ll hear more from the government this week. But we’re optimistic that facilitation will be on track in the near term and will not be a major impediment to growth.

美国政府正在努力恢复签证便利程序。我们现在知道，以上海为例，等待时间已经恢复到100天左右，北京为66天。因此，他们正在取得进展。而且，他们也真正致力于改善这一状况。本周我们将从政府方面得到更多消息。但我们乐观地认为，便利化将在短期内步入正轨，不会成为复苏的主要障碍。

• Jake【旅游休闲Travel Leisure】

First of all, welcome to Shanghai. What are your expectations for the upcoming US-China Tourism Summit this week? And what do you think is the significance of the signing of the MOU between New York and Shanghai as a tourism partner city this year?

首先欢迎你们来到上海。您对本周即将举行的中美旅游峰会有何期待？以及今年纽约与上海签署旅游伙伴城市的MOU，您认为有什么样的意义？

• Fred Dixon

Yeah, great question. I think for us, there’s a bit of a theme, in the overall recovery of the market. And one is that returning to sort of normal patterns, which has been very welcomed. We first signed our MOU with Shanghai in 2016. We’re excited to be renewing it again to getting back into the pattern of promoting travel, reciprocally, between our two cities, which is one of the things we’re most excited about. Also the assets that partnership will bring as well. So expansion of our campaign efforts in China this year, expansion of Shanghai’s efforts in New York to drive travel from New York in the United States into China, as well as an outcome of this partnership is something we’re really excited about.

是的，问得好。我认为对我们来说有一个主题。就是恢复正常模式，这是我们非常想看到的。我们在 2016 年首次与上海签署了谅解备忘录。我们很高兴能再次续签，重新回到促进两座城市之间互惠旅游的模式。此外，这种合作关系还将带来更多的资产。因此，今年我们将扩大在中国的宣传活动，同时也扩大上海在纽约的宣传活动，推动从美国纽约到中国的旅游，这也是此次合作的成果之一，我们对此感到非常兴奋。

In terms of the summit itself this week, again, returning to the first time that we’ve convince since 2019, the US and China, major travel partners in the market, we’re both committed to seeing long term growth and long-haul travel between the US and China. And the opportunity to be together with our colleagues to learn the latest market trends just this morning. Data that we have learned has been really helpful in strategizing and helping foster growth in the marketplace. And we expect to have even more data sharing this week when we’re together with our partners and exploring opportunities for growth is going to be really key. I think it’s an important sign of confidence in our two markets. And as I mentioned before, it’s a really good sign to be back to this normal pattern of exchanging best practices between US tourism and China tourism, and we’ll be working towards our goal of attracting more than a million Chinese back to New York next year.

就本周峰会本身而言，这是我们自2019年以来的首次会议，美国和中国是市场上的主要旅游合作伙伴，我们都期望看到中美之间长途旅行的长期增长。就在今天上午，我们有机会与同事们一起了解了最新的市场趋势。我们了解到的数据对制定战略和促进市场增长非常有帮助。我们希望这周能有更多的数据分享，届时我们将与合作伙伴一起探索增长机会，这将是非常关键的。我认为这是对我们两个市场充满信心的重要标志。正如我之前提到的，美国和中国旅游又回到了交流的正常模式，这是一个非常好的迹象，我们将努力实现明年吸引超过一百万中国人回到纽约的目标。

• Tuffy Zhu 【Comfort】

New York and Shanghai have always been tourism partner cities, what are the unique advantages and resources of the two cities in tourism cooperation? How can we better utilize these advantages?

纽约和上海一直是旅游伙伴城市，两座城市在旅游合作中有哪些独特的优势和资源？我们是如何更好的发挥这些优势的？

• Fred Dixon

Yeah, thank you. You know, it’s a unique position that we’re both in, Shanghai and New York, two largest cities, each of our countries, very important out on gateways, obviously centers of commerce and trade, very diverse cities as well. So there’s a lot that we share in common with Shanghai. As we work towards returning flight capacities between our countries, it’s really important to continue driving demand. These partnerships offer unique avenues to drive demand, obviously increase awareness of the friendliness and the long relationship between our two cities, but also the opportunity to run campaigns in each other cities with a no cost which is really an important aspect of this partnership. So Shanghai is campaign in New York later this year, our campaign which will run here in Shanghai, in autumn, prove to the airlines and the government’s both the demand is strong for travel between our two cities, and help fuel the argument for faster return flight capacities. And also an important sign of strength to our trade partners as well in the popularity of our destinations, and foster faster recovery for tourism overall.

好的，谢谢。我们所处的位置很独特，上海和纽约都是各自国家最大的两个城市，同时都是非常重要的门户，都是商业和贸易中心，也是非常多元化的城市。因此，我们与上海有很多共同之处。在我们努力恢复两国间航班运力的同时，继续拉动需求也非常重要。这种合作关系提供了推动需求的独特途径，显然可以提高人们对我们两座城市之间的友好关系和长期合作关系的认识，同时也提供了在对方城市开展免费活动的机会，这是这种合作关系的一个重要方面。上海将于今年晚些时候在纽约开展宣传活动，而纽约市将于秋季在上海开展宣传活动。这些都将向航空公司和政府证明，两座城市之间的旅游需求十分旺盛，并有助于推动加快回程航班的运力。同时，这也是向我们的贸易伙伴展示我们的实力的一个重要标志，表明我们的目的地很受欢迎，并促进旅游业的整体快速复苏。

• Tuffy Zhu 【Comfort】

What are the new changes and highlights of the MOU signed this year compared with the previous cooperation?

今年新签署的旅游伙伴MOU相对于以往的合作会有什么新的变化和亮点？

• Fred Dixon

The important aspect is that we’re renewing it. We’re just very excited to be back in partnership with Shanghai again. The model is very similar as before, it’s exchanging best practices. But also these targeted campaigns later this year are really critical. So again, return to normal patterns of behavior between our two countries and two markets are going to be really critical. We’ll have more details on the partnership when we signed it on Wednesday. But I think in terms of the partnership, really the foundation elements are the media elements and the sharing of best practices. And those we are making a partnership this year. It’s very solid partnership. We’re excited.

重点是我们将继续合作。我们很高兴能再次与上海合作，合作模式与以前非常相似，都是相互交流最佳实践经验。但今年下半年的这些有针对性的活动也非常关键。因此，就像我刚才说的，中美两国和两个市场之间恢复正常的行为模式同样至关重要。我们将在周三签署合作协议时分享更多细节。但我认为，就伙伴关系而言，真正的基础要素是媒体，以及分享信息是我们的最佳做法。今年，我们将在这些方面建立伙伴关系。总之，这是一个非常坚实的伙伴关系。  我们很兴奋。

I think there is some differences in the media components, which is really great. And this time, there is a dragon TV channel component to the media here in Shanghai. So that is a new element in addition to the out of home, so the bus shelters in the metro media here in China. So it is a bit of an expansion of the media assets that Shanghai is offering us. And in New York, we have the digital screens across the five boroughs, which we call “Link NYC”. So these are digital screens on the streets, in addition to bus shelters and new stands. So the media vehicles have evolved to a degree, which we think will make campaigns even stronger this year. So that is the slight difference to the model.

我认为这次合作媒体的组成部分有一些不同，这真的很棒。这次，上海的媒体还加入了东方卫视，这是除户外媒体，比如公交车站、地铁等地方之外的新的媒体类型。可以说上海为我们提供的媒体资源有所扩大。在纽约，我们有遍布五个区的数字屏幕，我们称之为 “link NYC”。因此，除了公交站和新的立牌之外，这些都是街道上的数字屏幕。因此，媒体载体已经有了一定程度的发展，我们认为这将使今年的宣传活动更加有力。这就是合作模式上的细微差别。

• Charles Li 【Fashion Travel】

We understand that Fred is entering a new phase of his career, what is your outlook and expectation for his new position at Brand USA? (Especially for the China market)

我们了解到Fred即将卸任，对未来在Brand USA的新职位有什么展望和期待？（尤其是对中国市场）

• Fred Dixon

It’s an exciting moment. After 18 years in New York to move to this new role. At Brand USA. We’ve been active in the market and Makiko and I were talking about this yesterday, since 2007, we first established presence in China. Makiko was active in the market for New York City even before so a long relationship here. Brand USA came into existence in 2011. And together have worked with us, the destinations across the US to grow the Chinese market, now the most economically important market to the United States, the highest spending. And we think we’ll be very much a major player in the future of tourism to New York. So it is exciting to be here on the cusp of this change. And I begin there July 15. And we’ll have plenty of time to talk about new ideas and visions. But I’m really proud of the team in New York. We’re in great hands.

Obviously. We have great partners locally with this team here in market, but under the leadership of Nancy, who will be the interim CEO beginning June 6. And of course Makiko has been leading the charge on tourism, especially in this region. As I mentioned, for a very long time. Future’s bright, so I look forward to working with them just with a different hat. After working with all of you to continue to grow what is the most important economic relationship in tourism between the US and any country in the world.

这是一个激动人心的时刻。在纽约市旅游与会展局工作了 18 年之后，我要开始一段在美国国家旅游局（Brand USA）的新职务。我们一直活跃在市场上，我和 Makiko 昨天也谈到了这一点，从 2007 年开始，我们首次在中国开展业务。Makiko甚至在此之前就已经活跃在这里的市场上，这真的是一段很长的历史。美国国家旅游局诞生于2011年，我们与美国各地的旅游目的地合作，共同发展中国市场，中国市场现在是美国经济上最重要的市场，也是消费最高的市场，将在未来的纽约旅游业中扮演重要角色。因此，能够站在这一变革的风口浪尖，我感到非常兴奋。我将于 7 月 15 日开始在美国国家旅游局工作，到时候会有很多时间来讨论新的想法和愿景。但我真的为纽约市旅游与会展局的团队感到骄傲。我们的工作非常出色。我们在纽约当地和不同的市场上都有很好的合作伙伴。Nancy将从 6 月 6 日开始担任临时CEO，领导这个团队。当然，Makiko一直在带领旅游部门，尤其是在这部分区域的工作。正如我提到的，她已经领导了很长一段时间。所以未来是光明的，我期待着与他们合作，只是换了一个角色，同时也与你们大家合作，继续在未来发展美国与世界上任何国家在旅游业方面重要的经济关系。

• Yvonne 【TTG China】

Can I ask one more about the MICE market? Are you targeting China MICE market?

我能再问一个关于会展旅游的问题吗？你们有关注中国的会展旅游市场吗？

• Fred Dixon

Yeah, we are, absolutely. And the team here has his efforts on the way. We have a colleague dedicated to Asia, in New York for mice, Watson Lee. And we are renewing efforts to attract the market. We were just talking about it this morning. It is it is a really important, more long term development project. We know New York, of course has a long way for incentive groups and meetings in particular, but we’ve had real success. And we look forward to building that. Back in the near term. Leisure travel, of course is leading recovery. That’s true sort of across the board. But MICE will remains a major focus for us.

我们当然有关注。我们的团队正在努力。我们在纽约有一位专门负责这一方面亚洲市场的同事——Watson Lee。我们正在继续努力吸引这一市场。我们今天上午刚刚讨论过这个问题。这是一个非常重要的长期发展项目。当然，我们知道纽约对于奖励旅游团和会议来说纽约算是一个远程目的地，但我们已经取得了真正的成功。我们期待着在短期内能够有所成效。休闲旅游当然会引领旅游业的复苏。这一点在各方面都是如此。但会奖旅游仍然是我们的重点。

• Makiko

It’s following the pattern of that when the market recovery shows starting from smaller size groups and shorter lead time, but it’s really evolving to more inquiries.

这展现出了市场复苏的规律，从规模较小的群体和较短的出行时间开始，但在逐渐发展。

• Fred Dixon

So you’ll see us returned to all of the major focus areas, luxury, MICE, VFR and so, sort of return to normal patterns is a big demand, which is really good to see.

因此，你会看到我们回到了所有主要的重点领域，如高端奢华游、会奖旅游、探亲游等等，恢复正常模式是一个很大的需求，很高兴看到这样的趋势。

• Makiko

Just to add the upcoming, a really big events like FIFA World Cup in 2026, and things like that will also give us an opportunity forward in the leisure side and MICE to have really incredible experience for both visitors.

此外，即将到来的大型活动，如 2026 年国际足联世界杯等，也将为我们的休闲旅游和会展旅游带来机遇，为游客带来真正令人难以置信的体验。

关于纽约市旅游与会展局：

纽约市旅游与会展局是纽约市五个行政区的官方目的地营销机构（DMO）、会展及游客管理局（CVB）。我们的使命是邀请全世界的游客到访纽约，为城市注入活力，通过旅游业为纽约市民、企业和游客共同创造公平、可持续的经济和社区繁荣。有关纽约市的所有活动，请访问nyctourism.com。

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Editor: Charles     Date: 2024.5.24